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Questioning Intelligence
One Facebook user’s seemingly mundane questions went viral. Receiving over four million votes! Poll applications have been available on Facebook since near its beginning, giving you the ability to post...
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Cadbury Dairy Milk Australia hits 100,000 fans!
Congratulations Cadbury and The Online Circle team This week at the agency we are celebrating a big milestone. The Cadbury Dairy Milk Australia Facebook fan page we manage has reached 100,000 fans...
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The Tale of the brand Manager at the Digital Shop
A Brand Manager walked into a shop and was looking at the stuff in the store. While he was there another customer walked in and said to the shopkeeper, “I’ll have that digital shop please”. Can I have...
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Is LinkedIn taking on Facebook?
LinkedIn has changed its business pages display so that it is now more visually attractive and more engaging. LinkedIn recently rolled out its redesigned company pages to all advertisers. After phase...
View ArticleGE | Using digital and social media to sell to doctors and hospital...
I have written about the zero moment of truth before and its impact on the consumer’s path to purchase. This is another video from Google and ZMOT explaining the details of their ZMOT theory. It’s...
View ArticleJWT | Near Future Trends
In their 8th annual forecast of trends for the near future, JWT predicts that new technology will continue to take center stage. According to the agency, many of the trends reflect how businesses are...
View ArticleLynx Apollo – Nothing Beats An Astronaut Promo
You can impress a woman by telling her you’re a secret agent, a police officer or a fire-fighter who works saving lives as a true superhero. However nothing, absolutely nothing, can be cooler than...
View ArticleJordan | Leroy Smith Digital Campaign For Michael Jordan
Jordan Brand, a division of Nike, has one of the most recognizable logos in the sporting goods industry. A silhouette of Michael Jordan mid-jump graces the footwear, apparel, and equipment that make...
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Google | Consumer Barometer Digital Research Tool
When advertisers and brand managers are preparing their next digital campaign the question is always the same: What’s the role of online and digital on influencing consumer purchase? Just how much...
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The Tale of the brand Manager at the Digital Shop
A Brand Manager walked into a shop and was looking at the stuff in the store. While he was there another customer walked in and said to the shopkeeper, “I’ll have that digital shop please”. Can I have...
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Is LinkedIn taking on Facebook?
LinkedIn has changed its business pages display so that it is now more visually attractive and more engaging. LinkedIn recently rolled out its redesigned company pages to all advertisers. After phase...
View ArticleDove | Real Beauty Sketches Digital Campaign
Dove, you’ve done it again. This time Dove’s outstanding digital marketing campaign explores how women view their own appearance compared to what others see. The next phase of their Real Beauty...
View ArticleSocial Media and Share market – ASX listed companies required to monitor...
Social Media and Share market. What are the risks? Last Tuesday a fake tweet from trusted news organisation, The Associated Press (AP), made the US stock market plummet. The tweet fallaciously...
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How Fake News Affects Market Share | Infographic
With recent news about public companies and social media monitoring (it is now mandatory for ASX listed companies to monitor the web) it is evident that share market companies should be scrutinising...
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Online Circle Digital | Australian Facebook Performance Report June 2013
Online Circle Digital launches the second Facebook Report for 2013. We have just launched our second Facebook Report for 2013, the Australian Facebook Performance Report; June 2013 edition! We’re...
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Pixar Monsters University | Create-A-Monster Digital Strategy
Pixar’s Digital Strategy for Monsters University When it comes to digital marketing, Pixar sets the level very high. Just look at what the Pixar guys did to promote Monsters University. While most...
View ArticleJordan | Leroy Smith Digital Campaign For Michael Jordan
Jordan Brand, a division of Nike, has one of the most recognizable logos in the sporting goods industry. A silhouette of Michael Jordan mid-jump graces the footwear, apparel, and equipment that make...
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Google | Consumer Barometer Digital Research Tool
When advertisers and brand managers are preparing their next digital campaign the question is always the same: What’s the role of online and digital on influencing consumer purchase? Just how much...
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Social Pulse™ and Online Circle Digital | Australian Facebook Report October...
Online Circle Digital and Social Pulse™ launch the third Facebook Report for 2013. We’re thrilled to announce we’ve just launched our third Facebook Report for 2013; the October edition. What’s new in...
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Social Pulse™ | Automotive Facebook Report November 2013
Social Pulse™ launch first Automotive Facebook Report Our sister company, Social Pulse™, has announced the publication of their first ever Automotive Facebook Report 2013. This report is a subset of...
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